We had seen a review of a locally available wine which described the wine as
'Nubile, Naked - a running through the forest sort of wine' and were confused (we still are!). Nubile could be 'sexy', a common enough descriptor for wine, or maybe not?.
Naked might be unpretentious or obvious - so you get what you expect?
Running through the forest? Does that mean 'forest fruits' or woody undertones or what?
We had just won 'Off-Licence of The Year' and were getting a little bit more attention at the time so we ran a Customer Competition - best translation would win a Case of the wine.
The result ? Nobody entered over a 2 week period. Nobody!
So, the lesson is
1/ Always enter competitions as very few normally do.
2/ Nobody entered as no one had a clue what it meant.
The prize is still waiting to be collected (email email@example.com) but we may have to offer a different wine as we haven't seen the original for years.
* you can read it here https://www.decanter.com/wine-news/hitting-the-right-note-479763/