Wine in a rush?
There was a great 'statistic' doing the rounds for years that in Australia, 90% of wine was consumed on the day of purchase! Impulse purchasing but not true! This was just a bit of fun at our Antipodean cousins expense!
But, I read (on Wine Searcher) about figures coming out of a Wine Market Council conference in Napa that seemingly 24 percent of wine is drunk on the day, but 59 percent is drunk within 3 days of purchase. That seems realistic enough as only collectors and bulk buyers would be buying miles in advance of consuming the wine.
Other interesting 'facts' from the conference?
So, where do you fit in? Hopefully you are a Wine drinker and also that you don't drink cheap stuff!
But, I read (on Wine Searcher) about figures coming out of a Wine Market Council conference in Napa that seemingly 24 percent of wine is drunk on the day, but 59 percent is drunk within 3 days of purchase. That seems realistic enough as only collectors and bulk buyers would be buying miles in advance of consuming the wine.
Other interesting 'facts' from the conference?
- Only 36 percent of wine drinkers have children under 18 at home
- The second most popular country for wine (after USA of course) is Italy - 36 percent of wine drinkers say they buy Italian wines, followed by France (28 percent) and Spain (18 percent).
- Only 34 percent of American adults drink wine – down from a peak of 42 percent in 2012
- 55 percent of US wine drinkers are women - but men spend more per bottle on average.
- The average price of a bottle of wine sold in the US in 2023 was $12.09 (we'd need the statistics for previous years to make a judgement - although sales of cheap wines in USA are widely reported to be collapsing!).
So, where do you fit in? Hopefully you are a Wine drinker and also that you don't drink cheap stuff!